Highly scalable, tech-enabled and real estate optimized lifestyle coffee chain in Indonesia

Founded in 2019, this coffee chain operates 56 stores in Indonesia and 18 franchised stores in Thailand. Over 70% of sales are done through digital channels, enhancing customer convenience and operational scalability. They have a lean operating model requiring minimal space and staffing which enables significant rental cost, staffing cost, capex and working capital savings compared to incumbents such as Starbucks. Backed by a global Tier 1 venture capital investors, the company leverages its strong foundation to target an expansion to >250 stores by 2029, with the potential to exceed 1,000 stores in the long term.